New Bullring store now open

Aston Villa’s new away shirt was in high demand at the opening of the club’s Bullring store on Thursday.

Our new retail store inside the iconic shopping centre in Birmingham opened its doors at 8am to coincide with the launch of our 2025/26 adidas away kit.

The design on the shoulders of the shirt is inspired by the Bullring, one of the iconic landmarks on the skyline of Birmingham and where the club’s new store is now open - meaning both fans and players alike will wear the fabric of our city.

The first 150 people through the doors on Thursday morning received an adidas gift bag, and the new away shirt was quickly snapped up by Villa supporters on opening day.

Conveniently situated in the Bullring - next door to Selfridges and alongside premium retailers such as Sephora - the store is set to become a must-visit destination for both supporters and general shoppers.

Its prime location strengthens Villa’s presence in Birmingham city centre, reinforcing the club’s ambition to position itself among the elite in both English and European football.

The away kit is on sale now across our Bullring, Villa Park and online stores as well as via JD and adidas. For further details, click here.