Aston Villa's brand-new retail store in the heart of Birmingham’s iconic Bullring shopping centre will soon open its doors.
The new store opens next week on Thursday, May 22, showcasing Villa’s full retail offering, including home, away, third kits, training wear, lifestyle collections, golf range and exclusive limited-edition releases. Additionally, it will feature a significant adidas collection, spanning footwear and apparel across running, training, football, Originals, women’s and kids’ ranges.
Exciting experiences are planned for the launch of the brand new adidas x Villa store, so stay tuned for more details.
Enter below for the chance to attend an exclusive pre-look event ahead of the official store launch.
You will be among the first to see the brand-new store, with early access to the latest merch, unique photo opportunities, competitions and the chance to connect with fellow fans.
Details of the event will be emailed to the lucky winners on Monday, May 19.
Attend exclusive pre-look event
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The store’s design takes inspiration from the club’s rich 150-year history, incorporating cultural touchpoints from Villa Park while integrating a museum section that celebrates the club’s deep-rooted connection to both Birmingham and football history. A nod to our iconic Holte End will be woven into the space, reflecting the passion and tradition of Villa’s fanbase.
An ‘Aston Print Works’ area dedicated to product personalisation will also be introduced, allowing fans to customise their purchases with bespoke designs. This initiative underscores the club’s commitment to creating a truly immersive and interactive shopping experience.
Conveniently situated in the Bullring - next door to Selfridges and alongside premium retailers such as Sephora - the store is set to become a must-visit destination for both supporters and general shoppers. Its prime location strengthens Villa’s presence in Birmingham city centre, reinforcing the club’s ambition to position itself among the elite in both English and European football.
To be the first to hear updates regarding our new Bullring store and get exclusive offers sent directly to your inbox, click here.
