Aston Villa's brand-new retail store in the heart of Birmingham’s iconic Bullring shopping centre will open its doors this month.
The new store will open in two weeks' time on Thursday, May 22, showcasing Villa’s full retail offering, including home, away, and third kits, training wear, lifestyle collections, and exclusive limited-edition releases. Additionally, it will feature a significant adidas collection, spanning footwear and apparel across running, training, football, Originals, women’s, and kids’ ranges.
Exciting experiences are planned for the launch of the brand new adidas x Villa store, so stay tuned for more details.
The store’s design takes inspiration from the club’s rich 150-year history, incorporating cultural touchpoints from Villa Park while integrating a museum section that celebrates the club’s deep-rooted connection to both Birmingham and football history. A nod to the iconic Holte End will be woven into the space, reflecting the passion and tradition of Villa’s fanbase.
An ‘Aston Print Works’ area dedicated to product personalisation will also be introduced, allowing fans to customise their purchases with bespoke designs. This initiative underscores the club’s commitment to creating a truly immersive and interactive shopping experience.
Conveniently situated in the Bullring - next door to Selfridges and alongside premium retailers such as Sephora - the store is set to become a must-visit destination for both supporters and general shoppers. Its prime location strengthens Villa’s presence in Birmingham city centre, reinforcing the club’s ambition to position itself among the elite in both English and European football.
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New Bullring store and retail updates
