The renewal deadline for 2023/24 season tickets is fast approaching, with under one week left for supporters to secure their seat at Villa Park.
Unai Emery's Aston Villa are enjoying a memorable 2022/23 campaign and, having already secured a first top-half finish in the Premier League for 12 years, the team have plenty to play for heading into the final game of the season against Brighton and Hove Albion on Sunday.
It’s a special time to be a supporter, and the next chapter of the journey promises to be just as exciting for all in claret and blue. The deadline for renewal is 5pm on Wednesday, May 31.
All the details you need to renew your season ticket can be found below, with additional information on how you can spread the cost via the interest-free payment option over eight months.
Aston Villa is delighted to announce season tickets for the 2023/24 campaign are open for renewal NOW!
Direct communication to supporters will be via email, please ensure your marketing preferences enable this communication to be received.
You can find all you need to know right here…
How to renew:
- Supporters who hold a 2022/23 Premier League season ticket can renew now either online via tickets.avfc.co.uk or over the phone (0333 323 1874).
- You will have the option to select your payment method when purchasing your season ticket - this is where you can select the interest-free payment option over eight months, subject to acceptance.
- Unfortunately, the Club are currently unable to renew in person via the ticket office or accept payments by cheque or cash.
Timelines:
- The renewal window is open from Monday, April 24 until 5pm on Wednesday, May 31.
- There will then be a relocation window for season ticket holders to move seats, via telephone only, commencing at 10am on Wednesday, June 7 for fans impacted by Rail Seating and 10am on Monday, June 12 until 5pm on Wednesday, June 14 for all other 2023/24 season ticket holders.
- The number of season tickets will be capped as they were for the 2022/23 season.
- Any remaining season tickets will then be made available to those fans on the waiting list, currently over 33,000. Further details will be announced ahead of this window opening. Supporters on the waiting list have recently been contacted with an update on their position. Please ensure your email address and preferences are up-to-date to receive the latest ticketing news.
Pricing:
- Prices for the 2023/24 season have increased by 15% across the majority of adults, with further background detail behind the changes at the bottom of this page.
- Following consultation with our Fan Consultation Group last year (now the Fan Advisory Board) we will be continuing to implement a cap on prices where fans may be impacted by a zone and price change. All fans will be contacted directly with their price or it can be found when renewing online.
- Changes to the levels of discount from adult prices have continued to be implemented across the majority of concessional categories as the Club initiated last year.
- Fans will be able to see their renewal price on the ticketing website at purchase and will be contacted directly via email.
- The Club are waiving administration and booking fees on season ticket renewal or purchase.
- An interest-free payment option over eight months is available for renewals, subject to acceptance.
Benefits:
- Your seat at Villa Park guaranteed for every home Premier League match
- Priority access to away and cup tickets
- Eight-month interest-free payment option, subject to acceptance
- No administration or booking fees on season ticket renewal or purchase
- Access to a priority window to purchase additional tickets for friends & family for every home game
- Free entry and opportunity to book tickets to see our Under-21s at home, excluding cup matches
- Exclusive welcome pack for juniors and adults
- Juniors receive an invite to exclusive player events
- Exclusive access to money-can’t-buy prizes and experiences through the Pride Rewards loyalty scheme
- Regular retail and partner offers
2023/24 season tickets
Hospitality:
- Our 2022/23 seasonal hospitality members will be contacted directly by the hospitality team shortly.
Additional information:
- Supporters can contact the ticket office on 0333 323 1874, email ticketsales@avfc.co.uk or via DM on Twitter at @AVFCSupport.
- Please note, this is a renewal period for men’s Premier League season tickets only. Keep an eye on the Club’s official channels for a separate announcement coming soon regarding season tickets for Aston Villa Women.
- For further details, please see the below FAQs.
Background to Season Ticket Pricing and Stadium Changes
Season Tickets
- The Club has continued extensive analysis and benchmarking to compare against our Premier League competitors. The analysis demonstrated the Club are towards the lower end of the Premier League when comparing the price of an adult season ticket.
- Increasing season ticket prices will enable us to continue aligning our pricing more closely with our Premier League competitors and to help bring our revenues more in line with the costs of competing in the upper reaches of the Premier League, while remaining compliant with all the required financial regulations.
- The Club intends for the majority of adult season ticket prices to increase by 15% and our 2023/24 season ticket prices will move us into the top eight of the Premier League benchmarking.
- The Club are acutely aware of how everybody is experiencing the effects of the cost of living and inflation increases, however the Club itself is not immune to those economic pressures.
- The Club’s owners have supported Aston Villa with over £400m of their own money but football finance rules only permit them to do so much. Now the Club has an elite manager who has already made incredible progress in such a short time, the Board’s desire is to give Unai Emery the best opportunity to continue his work.
- The Club’s strategy is to make Aston Villa competitive with the very best teams in the country, on the field and off the field. To do that we have to try to balance our revenues with our ever-growing costs.
Other Ticketing
- Stadium bowl analysis reveals an imbalance between pricing of the Holte End and the North Stand. Many Premier League clubs operate consistent pricing behind each goal. Consequently, T2, T3 and T4 will move from Price Zone 4 to Price Zone 3 to reflect pricing in the Holte End and remain consistent with our pricing across the stadium – continuing our fair approach across all fans. The view from the Upper North is significantly better than the view from other Price Zone 4 blocks around Villa Park.
- As discussed with the previous FCG in April 2022, changes to the levels of discount from adult prices have continued to be implemented across the majority of concessional categories as the Club initiated last year. Current concessional season ticket holders in Price Zone 4 will enjoy a greater discount to protect our entry price points for fans. Current U14 season ticket holders in Price Zone 4 will still be able to watch a game of live Premier League football for c.£8 a match – ranking as one of the lowest prices on our benchmarking of other Birmingham-based leisure activities including other local teams. These changes include the removal of the student category, with most benefiting from an U21 price.
- The Club have also reviewed Blocks B3, B4 and B5 due to their proximity to hospitality with some of the best views within the stadium. Seats within these blocks will be upgraded to an ‘1888 seat’ which, for an increased price, includes a padded seat and club tie/scarf.
Cup Tickets
- Aston Villa are one of the only clubs in the Premier League to include free domestic home cup games within their season ticket product offering. The Club believes it is reasonable to remove this benefit from next season whilst ensuring all of our loyal season ticket holders continue to have priority access to cup games.
The Terrace View – a new enhanced fan experience in the Holte End Upper
- Following a survey of fans in the Holte End (conducted in February by YouGov with over 3.5k responses) the Club saw that almost half of fans in that stand would like a new matchday experience available – an enhanced GA+ style area with a social bar, Wi-Fi access, good quality street food and drink, with other entertainment (legends visits, post-match access, VillaTV streaming etc).
- The Club has worked to identify an area and is investing to introduce The Terrace View in what is currently known as Ramsey’s Bar. This will be available as a bolt-on to your existing ticket, initially to Upper Holte End season ticket holders. To find out more, click here.
Accessible Seating
- Following the successful introduction of accessible seating in the away section of Lower Doug Ellis this season, eight additional accessible seating spaces will be created within the Holte End as part of a long-term plan to introduce accessible seating within multiple stands and to become compliant with the Accessible Stadia legislation. The creation of eight wheelchair and eight companion seats within The Holte on a new accessible platform impacts more than 100 season ticket holders who will be prioritised for relocation.
Safe Standing / Rail Seating
- The Holte End survey (conducted in February by YouGov with over 3.5k responses) showed that three quarters of fans were supportive of safe standing, with two thirds happy to have their seat updated to safe standing.
- The Club has been monitoring trials of safe standing at other Premier League clubs and been in regular contact with the Sports Grounds Safety Authority. The SGSA has advised the Club that as persistent standing in areas of Villa Park continues to give them cause for concern, the Club should introduce rail seating during the 23/24 season if it wishes to avoid the prospect of stadium capacity being reduced.
- Therefore, rail seating will be introduced on a gradual basis at the back of Upper Holte (approximately 2500 seats). Anyone currently occupying standard seats in the back of Upper Holte who doesn’t wish to have a rail seat will be provided with the option to relocate. Approximately 1,000 rail seats will also be introduced to the away section in Upper Doug Ellis.
- It is important to note that current legislation compels clubs to introduce rail seats on a “1 for 1” basis with standard seats rather than as in other European countries where the ratio of rail seat/ standard seat can be as high as 2:1. Therefore installing rail seats is a costly process which results in no extra revenue for the club.
- More details on the rail seating arrangements will be provided in the coming weeks.
North Stand Redevelopment
- The Club remains in dialogue with all external stakeholders regarding the plans to redevelop Villa Park and the Board was delighted that we were selected as a host stadium in the UK & Republic of Ireland’s Euro 2028 Bid.
- A timetable for demolition and rebuilding work will be announced soon following full consideration of logistical and economic factors.
- Our new Inner-City Academy in Brookvale is scheduled for opening in time for the start of the next season.
2023/24 season tickets
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