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With four wins on the bounce, the best top-flight start since 1930, averaging three goals a game, three clean sheets in four matches...there's so much to love for Villa fans this season.
And the same can be said of Villa's Fantasy Premier League (FPL) prospects, with managers queueing up to buy into Dean Smith's men.
No fewer than six Villa players are in the top 30 for FPL Gameweek 6 transfers-in. Everton, with four players, is the only team to come anywhere close to that figure.
The usual suspect, Jack Grealish (£7.2m), is pulling in the most new owners. Since the 7-2 drubbing of Liverpool, the skipper has found his way into one million more fantasy teams and, with 23.1% ownership, is the team's most popular FPL asset.
The big scorers in defence – Emiliano Martinez (£4.8m), Tyrone Mings (£5.2m) and Ezri Konsa (£4.6m) – are also gaining managers, with Leicester match-winner Ross Barkley (£5.9m) and striker Ollie Watkins (£6.0m) completing the sizzling six.
The Villans' perfect start to the campaign is clearly a huge factor behind all this transfer activity. But, equally, it is the prospect of more of the same that is tempting so many to invest in Grealish and co.
Villa ruthlessly exploited Liverpool's high defensive line to secure that famous victory. But they still found a way to win when faced with a far more compact and deep-lying Leicester.
That bodes well for future matches against teams whose entire plan will be to stop Smith's side from playing. Looking at the club's fixture list, there could be a few of those to come before Christmas.
The fact that Chelsea, Man United and Spurs will help Villa see out 2020 and welcome the New Year in just makes the 10-match run the team is about to embark upon even more tempting from a fantasy perspective.
But despite all the understandable FPL love for so many Villa players – and you would be well advised to buy into any one of the six already mentioned - there's one other star who's currently being overlooked by bosses.
John McGinn (£5.5m) has been a model of consistency so far this season.
He's scored one goal and set up another four across the four fixtures he's started – only Spurs striker Harry Kane, with seven, has produced more assists.
So while Grealish, Barkley and Watkins have been grabbing all the headlines, the Scotland international has quietly been going about his business to excellent effect.
So quietly, in fact, that he's found in just 1.9% of FPL squads despite being one of the top ten highest scoring midfielders in the game.
And of those players, only two – both from West Ham – have such comparatively low ownership figures.
McGinn is the team's all-rounder. He's out-shooting Trezeguet (£5.4m), by six attempts to five, and has more penalty area touches than Barkley (15 v 11). He's also second only to Grealish for chances created (14 v 10) and ties with his skipper for producing big chances, with three.
Having such a low ownership has its advantages. McGinn is a player who can make a real impact for your fantasy team because none of your rival managers own him.
He's also relatively cheap because his price has not been inflated by too much transfer activity. More spectacular hauls might be found elsewhere in this in-form Villa side, but for good value, consistent returns to be enjoyed by the few, not the many, McGinn could be your man.
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