Pride Rewards


We want all fans to feel #PartOfThePride. After launching the campaign in the summer of 2017 we’ve had thousands of fans show their support through the hashtag and brought it to life across the stadium.

Starting with our Social mosaic, the first in Europe, with thousands of fans pictures used to build our rampant lion with our values of Passion | Pride | Purpose.

That mosaic has taken pride of place at Villa Park in the Tunnel, our giant Holte Flag and even our corner flags.

Now the campaign continues, with our 2018/19 season ticket campaign to show how our fans, staff, former players and current players are all #PartOfThePride. We want to bring fans to the heart of everything we do and so including you as the main part of our campaign was the next step!

Thank you for your support and being #PartOfThePride