In partnership with the Aston Villa Foundation, Business Goals Hub powered by Cazoo Golden Goals will be series of breakfast events targeting local small businesses, start-ups and entrepreneurs.
These sessions will offer businesses and entrepreneurs the opportunity to network and hear from industry leaders and experts across a range of themes that will support business growth and development. Themes will include: Brand Awareness, Use of Social Media, Legal Frameworks, Succession Planning, Finance, Procurement and Tendering, and Recruitment with sessions taking place once a month between February and July 2022.
The programme has been funded by Cazoo's Golden Goals initiative, which gives £1,000 to the Foundation for every goal scored by Aston Villa in the Premier League and Aston Villa Women's in the Barclays FA WSL.
"Business Goals Hub will provide the Foundation with an opportunity to deliver networking and insight sessions for local businesses and entrepreneurs through a unique collaboration with Cazoo."
Pete Ezard
Partnerships Manager at the Aston Villa Foundation
The first Business Goals Hub will be delivered at Villa Park on Wednesday, February 9, 9.30am-11.30am, by Lucas Bergmans (Group Brand Marketing Director for Cazoo) and Mike Mainwaring (Head of Sponsorship for Cazoo).
Providing insight into their own journeys and the story of Cazoo, Lucas and Mike will explore the marketing tools that have been key to their success and identify the key principles one should consider when building a brand.
Lucas and Mike will then bring these principles to life through two breakout sessions that will support business to identify and understand their customers, build their own brand, use media platforms correctly, and drive awareness through effective sponsorship. The session will close with a Q&A and the opportunity for the attendees to network with others.
Running order (9.30am-11.30am on February 9):
Introduction to the programme and to Cazoo
Lucas Bergmans (Group Brand Marketing Director - Cazoo) where you will hear about:
- Lucas's journey before moving onto the story of Cazoo.
- How Cazoo has grown it's brand and the marketing tools employed
- Key brand building principles
Breakout discussion groups
Group 1: Lucas Bergmans covering:
- Brand development
- Identifying and understanding your audience
- Channel selection (TV, Radio, Print, Digital, Social)
- Customer journey
Group 2: Mike Mainwaring covering
- Sponsorship
- Identifying partners and how they can help:
- Drive awareness,
- Build brand and
- Engage audiences
Questions & Answers
