Aston Villa’s Premier League fixture against Norwich City on Saturday is dedicated to our equality, diversity and inclusion initiative ‘All In’.
The initiative, first launched in 2018, reflects our commitment to providing an inclusive and welcoming environment for everyone who wishes to be involved in our club.
We actively celebrate the diversity of our club and city and a number of players, supporters, community figures and staff have come to celebrate this message, including Jacob Ramsey, Ezri Konsa, Sian Rogers and Sophie Haywood.
We believe that every person who engages with the club has a right to be treated fairly, with dignity and respect, irrespective of their personal characteristics.
The club is therefore committed to avoiding and eliminating discrimination of any kind. During the 2021/22 season, the club launched a matchday text support service with the aim of driving confidence in supporters to report any incident of discrimination, anti-social behaviour and safeguarding concerns.
QR code stickers will also be placed behind seats, concourses and toilet stalls to enable a discreet way of reporting. Simply scan the code to open a text message pre-loaded with the trigger word ‘REPORT’ and add details and specific location of the offender.
Reporting incidents at the time, either via the text service, or directly to a steward or police officer, will ensure details are received ‘in the moment’ directly into our control room.
The club will continue to work collaboratively with West Midlands Police, Kick it Out and other stakeholders to eradicate discriminatory language and behaviour from the game.
Aston Villa also work with a number of supporters’ groups who help us to drive positive messages around inclusion and take on significant engagement work in a voluntary capacity.
Aston Villa Disabled Supporters' Association
The work of AVDSA is about building a better disabled supporter community, helping each other and bringing a more enjoyable matchday experience. Our whole aim is to make matchdays less stressful and make them as enjoyable as possible.
Aston Villa Disability Supporters' Association continue to increase membership and have recently launched an updated logo, enamel badge and website.
If you would like to get involved or find out a bit more, click here.
Punjabi Villans
Punjabi Villans is an official supporters’ club recognised by AVFC, bringing the Punjabi flavour through food, dance, music, charity and positive energy.
They are a passionate group of Villa fans who came together over 10 years ago to support the team they love in their own special way. Their aim is to let people know Villa is for everyone, no matter who you are or where you’re from.
Punjabi Villans focus on sharing Punjabi culture with all - the food, dancing, music from Punjab is for everyone to enjoy. As well as having fun, they’re also here to help those who need it. All funds from their events and online store are used to provide help to those in need.
For more information, click here or follow Punjabi Villans on Twitter.
Villa & Proud
Villa & Proud are the official LGBTQ+ supporters’ network of Aston Villa Football Club.
Their mission is to empower, support and build LGBTQ+ inclusion for fans, players and staff at Aston Villa as well as the wider football industry.
Villa & Proud are driven by their mission and endeavour to be the best form of LGBTQ+ visibility. Their membership of over 500 members makes them one of the largest LGBTQ+ supporters’ networks in the country, stretching membership over all five continents.
Their impact is as much on our front door as it is globally and they continue to strive for excellence to support LGBTQ+ people from all backgrounds.
Villa & Proud do this by having clear communication and direction, to strategise LGBTQ+ initiatives at a professional football organisation, to support the community across all levels of fans, players and staff.
For more information, click here or follow Villa & Proud on Twitter.
Vote for Villa & Proud in the National Diversity Awards...
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Villans Together
The aim of Villans Together is to ensure all fans/community feel safe and welcome, regardless of background.
They aim to get new and old fans engaged in and around Villa Park, especially from the diverse community, to ensure that everyone is welcome.
Their community work caters for all needs, from coaching young people to local leagues, including the over-35s and networking with local organisations like Saathi House
Villans Together’s motto is be yourself, belong and be valued
For more information, click here or follow Villans Together on Twitter.
And introducing... Villa Bellas
Aston Villa’s official women’s supporters’ network
In an unequal and often unrelenting world, Villa Bellas work to break down barriers for equality.
In creating a women’s network, Villa Bellas can challenge sexism and misogyny for the fans in the stands and the women on the pitch.
They support inclusion and diversity and aim to raise the voice of women and non-binary people at the club. Let's celebrate ourselves and champion each other while having fun doing it!
For more information, follow Villa Bellas on Twitter.
Part of the Pride retail range
Our Part of the Pride range will have 50% off and will be available to purchase this Saturday (April 30) for the club’s dedicated fixture against Norwich to promote equality, inclusion and diversity.
The products will be available in the main store and are available here.
Villa Store opening times are 9.30am - 6pm (does not close during the game)
