Aston Villa launched a new Equality Policy in 2021 which outlines the club’s commitment to equality, diversity and inclusion, including our zero-tolerance stance on racism or discrimination of any kind.
We would like to remind supporters about our values and commitment, through the club’s All In initiative, which was launched in 2018, to creating a welcoming environment for Villans from every background.
We actively celebrate the diversity of our local area, supporters and city and we encourage all fans to call out discriminatory language and behaviour.
We will also continue our work with West Midlands Police Hate Crime unit to tackle this issue.
To find out more information about specific hate crime reporting, click here.
Matchday reporting
If you witness discriminatory behaviour at a match or around a stadium, please report it to the police or a steward.
Supporters at Villa Park can text REPORT to 60060 along with the location of the incident and details of what you have witnessed using one of the key words below to enable a prompt response.
The text line also includes the reporting of any safeguarding concerns.
The text service will be supported by our security team and West Midlands Police. Each text costs one standard message at your network rate. The club may share your details with West Midlands Police if further information is required to assist with a criminal prosecution.
You can also report discrimination by using the Kick It Out reporting app (download the app on iOS or Android) or via Kick It Out's website.
In addition, we support the Premier League’s protocol for reporting discrimination on social media, click here.
Do your bit to ensure Villa Park is a welcoming place for all.
League-wide bans among new measures to tackle discrimination
In August, the Premier League announced new enhanced anti-discrimination measures to be implemented in the 2021/22 season as the League and its clubs continue to work together to make it clear any form of discriminatory behaviour is unacceptable in football and wider society.
Premier League clubs have agreed to enforce new League-wide punishments, including bans, for any individual found to have behaved in a discriminatory or abusive way towards any club employee, player, match official, matchday steward or fan attending a Premier League match.
This will cover behaviour conducted in-person or online. Sanctions include permanent bans from attending not just League matches at the stadium of the club they support, but all Premier League matches.
For full details on the new measures to tackle discrimination, click here.
