Be The Inspiration

Our Findings

In November 2020 Aston Villa commissioned Beatfreeks, a youth insight agency, to complete a comprehensive research study to investigate the feelings and perceptions of women’s football and Aston Villa Women’s Football Club on a diverse range of young people aged 12-30 from across the West Midlands, concentrating on Birmingham and Perry Barr. All to gain an insight into the barriers that people may face when trying to support women’s football.

The Outlook