Aston Villa announce Coca-Cola as Official Soft Drinks Partner

Aston Villa is pleased to announce The Coca-Cola Company as an Official Partner. The agreement will make Coca-Cola the Official Soft Drinks Partner, Official Global Partner, and Official Partner of both our Men’s and Women’s teams.

Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be at the heart of engaging Aston Villa supporters worldwide with the deal including pouring rights for Coca-Cola’s full range of iconic beverages - including Coke, Coke Zero, Diet Coke, Fanta Orange, Fanta Orange Zero, Fanta Twist, MIX Coke Zero, Sprite, Sprite No Sugar, and Sprite Zero - ensuring fans stay refreshed on matchdays at Villa Park and across club events globally.

Together, Aston Villa and Coca-Cola will deliver exclusive fan experiences inside the stadium and across digital and retail platforms, meaning supporters can look forward to unique activations, exciting giveaways, and community initiatives designed to bring the spirit and passion of Aston Villa Football Club closer to fans everywhere, creating moments to truly ‘Drink it In’.

Adrian Filby, Chief Commercial Officer at Aston Villa, said: "We are thrilled to welcome Coca-Cola to the partner family at Aston Villa. Their global reach and dedication to fan engagement make them the perfect match for our club’s ambitions for further growth. Together with Coca-Cola, we look forward to enhancing the matchday experience and connecting with Villa fans around the world."

Javier Meza, President of Marketing, Europe, Coca-Cola, said: "We’re incredibly excited to partner with Aston Villa—an ambitious and historic club with a passionate global fanbase and deep community roots. This partnership reflects our shared commitment to delivering refreshing experiences for supporters through our iconic Coca-Cola brands and world-class football activations."

This partnership also complements Coca-Cola’s ongoing league-wide agreement with the Premier League, reinforcing their commitment to supporting football across the UK.