Fans flock to Villa Park for new home kit

Aston Villa fans have turned out in numbers to get their hands on the new 2026/27 home kit, while also taking the opportunity to have a photo with the UEFA Europa League trophy.

The strip went on sale at Villa Park on Thursday (28 May) morning, with a range of activities put on to keep the crowds entertained.

Supporters visiting the stadium store will also have the opportunity to take a photo with the Europa League trophy at The Sports Illustrated Warehouse. 

Full details of the home kit launch can be found below...

Villa Park & The Bullring Stores 

Be the first to get your hands on the 2026/27 Home Kit by visiting the Villa Stores at Villa Park (Villa Village) and the Bullring (East Lower Mall, near Selfridges). 

Supporters will be able to customise your 2026/27 Home Shirt with the club’s official cup font and the Europa League Winners Champions League Badge, available exclusively at Villa Stores, with shirt name and number printing also available in store. 

Both stores are open between 9am and 8pm on Thursday, May 28. Opening hours from Friday, May 29 onwards can be found by clicking here for Villa Park, and here for the Bullring. 

Europa League Trophy 

The Europa League Trophy will be on show for supporters to take photographs throughout the day, while the store is open. Supporters will be required to take photos using their own devices with club staff will be on hand to assist and answer any questions.  

Entry to The Sports Illustrated Warehouse will be managed in limited numbers at any one time to help manage queues.

In addition to getting your hands on our new kit, those visiting Villa Park will be able to meet the club’s official mascots, Hercules and Bella. 

There will be face painting, interactive games, opportunities to win Aston Villa prizes and exciting meet and greet opportunities with former players. 

A live DJ will be performing in B6, with food and beverages – including an ice cream van – on-site. Supporters are, however, encouraged to bring their own refreshments to stay hydrated.  

We anticipate a large number of supporters to join us at Villa Park, so please expect and plan to join a queuing system outside the Villa Store and Sports Illustrated Warehouse.  

With this in mind, the Club encourages supporters to check the weather conditions before their visit and bring the appropriate protective accessories and toiletries, such as a cap, sunglasses and suncream.