Pick the words stitched into the Villa Park Dugout

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Aston Villa supporters have always been at the heart of the club. Now, together with Xapo Bank, we're giving fans the opportunity to help shape a unique part of Villa Park for a third time.

A selection of quotes celebrating belief, ambition and the Villa spirit has been shortlisted, and it's up to you to decide which ones take pride of place inside the dugout. The four winning quotes will be embroidered into the headrests used by the team on matchdays.

As part of the Share Your Belief campaign, every vote entered will also be included in a prize draw to win:

• A pair of hospitality tickets to Aston Villa v Crystal Palace on Saturday, December 5, when the new headrests will be unveiled
• A 2026/27 Aston Villa home shirt signed by the men's first-team squad

Voting closes on Tuesday, November 10, so make your voice heard and choose the quotes that best represents what it means to be Villa.

Two legacies. One shared belief.

The partnership between Aston Villa and Xapo Bank began in July 2025, built on a shared commitment to vision, resilience and long-term thinking.

The dugout headrests serve as a reminder that success is shaped by those who believe in the journey, from the players on the pitch to the supporters in the stands.

Vote now by clicking below, and leave your mark on Villa Park.

*T&Cs apply. 18+, open worldwide.