New home kit launches at the Villa Store

Aston Villa's new 2026/27 home kit was released last week, receiving a great reception from the club's supporters.

As the strip hit shelves on Thursday morning, fans queued up at Villa Park to be the first to get their hands on the latest adidas release. 

Supporters getting kitted out ahead of next season can shop in-store at Villa Park, The Bullring or online. Opening times for the Villa Park Store can be found here.

The classy home kit went on sale alongside two new goalkeeping strips and the new training range.

Fans at the stadium also got the chance to take a picture with the UEFA Europa League trophy, enjoyed a range of activities and the chance to win prizes, as well meeting mascots Hercules and Bella.

Swipe through a gallery from the day below...

The story behind the 26/27 home kit

The kit launch was accompanied by a short film that was inspired by the kit design, based on an iconic Pathe newsreel format, instantly recognisable by its traditional voiceover, fast-paced structure and styling.

The film captured the positive energy around the club and featured first team players, manager Unai Emery and club legends, appropriately nodding to past European glories.

You can learn more about the inspirations and context behind the new strip by following the link below...