Foundation Deliver First Impact Showcase

More than 60 guests consisting of fans, stakeholders, collaborators and supporters joined the Aston Villa Foundation at Villa Park for the charity’s first Impact Showcase, hearing firsthand about the community work carried out across Birmingham during the 2025/2026 football season.

Foundation Ambassador Katharine Merry welcomed guests, followed by a speech from President of Business Operations Francesco Calvo about the people behind the numbers, highlighting how football can open up opportunities, build confidence and bring communities together, and the part that each staff member, partner, funder and participant plays in that work.

Guests then heard case studies from our three delivery threads and learned what comes next for our work in communities around Villa Park, concluding with a speech delivered by The Right Worshipful, The Lord Mayor of Birmingham, Councillor Zaker Choudhry and the launch of our 2025/26 Community Impact Report. Foundation staff were on hand to answer questions, and demonstrate some of the innovative ways of implementing our values and work in our projects and programmes, including our work with the West Midlands Police Violence Reduction Unit, and our work with National Grid on STEM and Coding.

Our Community Impact Report tells the story of our season off the pitch, showcasing individuals from all ages and backgrounds in their efforts, big or small, to make a change in their lives and for others in their communities. Having supported over 34,000 individuals across 40 impactful programmes and projects, we are committed to being a force for good at the heart of the club.

We would like to thank all our participants, supporters, collaborators, Community Partners, and you, Villans, for your continued support.

The full report can be read below...