Aston Villa supporters will be able to access the reopened Pride Rewards collection point at Villa Park from Friday, April 16.
Fans will be able to collect items they have redeemed via the club’s points-based loyalty scheme, Pride Rewards, between the hours of 10am-2pm every Friday, unless it falls on a matchday or otherwise stated by the club.
Pride Rewards is open to season ticket holders and official club members, Claret and Cub, and allows you to earn points via attending matches at Villa Park, playing games, voting in polls, answering trivia on the platform or making purchases online at affiliate brands.
To celebrate the reopening of the Pride Rewards collection point, we’re offering every member a bonus 250 points for free!
All you need to do is simply log in below and enter the code REWARDS2021 into the promo code box on the homepage.

Fans can use their points to redeem prizes such as:
- Money-can’t-buy matchday experiences
- Player signed shirts
- Behind-the-scenes experiences
- Mascot places
- Stadium tours
- Exclusive retail items
- Video calls with Aston Villa legends
- Personalised mobile wallpapers
- Exclusive retro products
- Personalised football card discounts
Live and exclusive on the platform right now is a 2020/21 Villa home shirt signed by the first-team squad!
To be in with a chance of winning, log in to the Pride Rewards platform and go to the ‘rewards’ section where you’ll be able to use your points to enter. Entry closes on Friday, April 23 and a winner, chosen at random, will be announced w/c April 26.
The Pride Rewards collection point is located at Villa Park in the Villa Village reception, adjacent to the main ticket office, and can be identified by the yellow signage.

To ensure visitors have a safe and comfortable experience at Villa Park, we ask that you make use of hand sanitiser, wear a face covering, follow our directional signage and maintain social distancing throughout.
Thank you for your continued support and we look forward to seeing you soon.