Micah Richards insists that "everyone is hurting" after we slipped to defeat to Everton.
It was our third successive loss and leaves us with 10 games to save the season, with Man City coming up on Saturday at the Etihad Stadium followed by Tottenham at Villa Park on Sunday.
Richards admits he's gutted by the precarious position in the Barclays Premier League table - eight points from safety - but promised continued determination as we look to survive.
He said: "It's more tough games coming up - Man City and Spurs - it's not getting any easier.
"But we will keep going. We are not giving up. We will keep believing.
"I know it's hard for everyone associated with the club, especially the fans.
"I feel their pain because Aston Villa - in this situation - it's hard to take. That goes for the players too obviously. It's hurting us all.
"When people say that it doesn't hurt us, as players, that hurts the most because we don't want to go out and lose every week. It's not good.
"All we can do is go out there and do our best."
On the Everton game, Richards spoke of the Toffees gameplan as key to their victory.
He added: "They were smart. They let us have the ball at times and then hit us on the counter-attack.
"We capitulated in the last home game against Liverpool but against Everton we tried to fight as much as we could.
"But their quality in the end showed.
"They played on the counter attacks with Kevin Mirallas and Aaaron Lennon, Ross Barkley in behind and Romelu Lukaku up front.
"They set up like that and capitalised on their chances well."
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