Villa's new away shirt - described by head of merchandising John Greenfield as "the most highly-anticipated in my memory" - is now on sale.
You can snap up the club's away shirt from Villa Village, New Street and our Online Store.
Fans have taken to social media since the unveiling to hail the look of the away shirt.
One of the key factors for the amore surrounding the away shirt is clearly its echoes of the 1982 European Cup success.
The away shirt features a white body with pinstripe design, paying homage to the jersey worn by Villa's Rotterdam heroes.
The kit is brought to you by Macron, our official club kit partner - and the European leader in active sportswear.
Villa worked closely with Macron, who are also partners with Napoli, Lazio and Monaco, to design a new away kit that complemented the longstanding traditions of the club while, at the same time, remaining in the forefront of sports technical fashion.
You can snap it up from our Online Store 24/7, Villa Village is open on Saturday from 9am-5pm and Sunday 10am-2pm while New Street is open 9.30am-6pm on Saturday and 11am-3pm on Sunday.