By Liz Owen
Head Coach Joe Hunt admitted his side were not lethal enough in front of goal after Villa Ladies slipped to a 3-0 defeat at the hands of Sunderland Ladies.
The visitors wrapped up their third successive victory of the season but Hunt felt that the scoreline was not a true reflection of the game.
"I don't know how it's finished 3-0," Hunt conceded. "It's the story of our season at the moment.
"The problem is that we're not quite at it during the first half. We had some good chances but then we went on to dominate the game in the second half.
"We noted eight good chances and we didn't score any of them. That's the difference.
"Sunderland have got a girl up front who is clinical - Beth Meads, one of the best strikers in the country, let alone our division - and it showed today.
"That's no disrespect to our forwards or midfielders - it's just that we're not clinical enough as a team."
Conceding twice in the first half meant Villa were at an immediate disadvantage at the interval as they looked to get back on level terms.
And Hunt knows that failing to take those missed chances is what cost his side.
"Sunderland's first two goals were avoidable and that's the frustrating thing," said Hunt. "We keep giving ourselves a mountain to climb, because when we get in at half-time we're 1-0 down or 2-0 down.
"We come out fighting but it's a little bit too late. We need to be like our second-half performance for the whole 90 minutes.
"We've played Doncaster, Watford and Sunderland, who will probably make up the top three in the league, and we've challenged all three of them.
"Even Mick Mulhern [Sunderland Ladies manager] admitted that we gave them a great game.
"They were quite fortunate that we didn't take our opportunities, because if we had, it would have been a completely different game.
"If Carly Davies takes that chance when we're 1-0 down it's completely different and we go into half-time at 1-1. But we didn't take it and then they took their second instead."
Despite the disappointing result, Hunt will be looking for the Ladies to continue some impressive performances after three difficult opening fixtures.
"There are loads of positives to take and we all had a good chat at full-time," he said. "The girls are obviously downbeat but they know that we can compete.
"We've played the three best teams in the league and now we've got to make sure that we're competitive and pick up points when we play the other sides.
"There's no point looking at the table at the moment because it's not a fair reflection on us as a team."
The Ladies now turn their attentions away from the FA Women's Super League and onto the Continental Cup, as Hunt prepares his side for trips to Notts County and Yeovil.
"We've played three league games and now we've got three cup games, with two away next week," he said. "There's not going to be a great deal of training - it's more about recovery. The girls will be in tomorrow, off on Tuesday and then playing Notts County on Wednesday.
"It's a big week in terms of making sure the girls are ready for it."
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