Grant Holt's loan signing from Wigan has created a lot of debate among Villa supporters.
So why not check out what the man himself thinks about his move to Villa Park?
The former Norwich City striker, who enjoyed an impressive debut at Liverpool last week, is the subject of our exclusive player interview in the latest issue of the Villa News & Record.
Holt tells us about what he hopes to achieve in claret and blue, how his boots once raised £3,000 for charity, why he is so willing to engage with the local community - and how he never takes himself too seriously.
It's a fascinating interview which, by turns, is illuminating, moving and humorous, and it's a cracking read ahead of the derby against West Bromwich Albion.
The programme for the Baggies game also includes our other new loan signing Ryan Bertrand, while the club's record Premier League scorer Gabby Agbonlahor reveals the last film he watched, the last music he downloaded and a host of his other recent activities.
Two other strikers are also featured. Nicklas Helenius is the subject of What's In A Name, while Libor Kozak, currently sidelined by a broken leg, is the player in the centrefold.
There's also a Q & A with Nigel Spink in the Villa Vault section, plus regular columns with Paul Lambert, Stan Collymore and Ron Vlaar, who reveals there's nothing to match the local rivalry of Villa v Albion in Holland.
At £3, the Villa News & Record is great value.
And for even better value, why not pick up one of our "five for a fiver" programme bags?
These include the Albion issue and a poster book worth £3, plus programmes from two FA Cup semi-finals staged at Villa Park (1981 and 1987) plus the 2001 England v Spain international.
Back issues from the recent games against Swansea City, Sheffield United and Arsenal will also be available at kiosks around Villa Park.
If you don't want to wait or can't make it to the game, you can also snap up your matchday programme right now via our eBay account.
You can also be able to snap up the new iPad version.
We also offer a subscription service at £66 for the printed version for the season, including postage.
European postage costs an additional £39 and worldwide postage an extra £64.
For details, call 0845 0001 or email firstname.lastname@example.org.