Aston Villa Football Club and Time Warner Cable Sports are delighted to announce a deal which will see the club's international television programme, Aston Villa Weekly, screened on two regional sports channels in the Southern California area of the USA.
The two-year agreement will see Aston Villa Weekly broadcast to millions of homes in the west coast of America each week on Time Warner Cable SportsNet and Spanish-language station Time Warner Cable Deportes.
Aston Villa Weekly is a three-hour programme focusing on all of Villa's Barclays Premier League games.
The weekly show features Villa's most recent Barclays Premier League game in full, as well as interviews, news and behind-the-scenes features from the club's Villa Park stadium and Bodymoor Heath training headquarters.
Time Warner Cable SportsNet and Time Warner Cable Deportes are Southern California's two newest regional sports networks.
Through their exclusive partnerships with the Los Angeles Lakers, LA Galaxy, Los Angeles Sparks and the California Interscholastic Federation (CIF), the 24/7, high-definition networks each deliver more than 180 live events per year plus extensive team coverage and behind-the-scenes access.
The deal with Villa will enable US sports fans to keep in touch with the fortunes of one of the most successful clubs in the history of English football.
Mark Shuken, Senior Vice President and General Manager, Time Warner Cable Sports Regional Networks, said: "Our viewers love soccer and we're thrilled to be able to provide them with even more premiere soccer programming through our new partnership with Aston Villa.
"The behind-the-scenes content and insider access of 'Aston Villa Weekly' perfectly match our programming philosophy and we're excited that Time Warner Cable SportsNet and Time Warner Cable Deportes viewers can now watch it every week."
Russell Jones, Head of Marketing and Communications at Aston Villa, added: "We are delighted to have signed this deal with Time Warner Cable.
"This relationship will help us reach millions of homes across the west coast of America, which will not only provide existing fans with another platform to keep up to speed with events at Villa Park, but also allows us an opportunity to introduce Aston Villa to an entirely new audience.
"We'd also like to say a big thank you to Lee Berke, President & CEO of LHB Sports Entertainment & Media, Inc., who has helped us conclude this deal."
Aston Villa Weekly schedule [all times Pacific]:
TIME WARNER CABLE SPORTSNET
Tuesday October 22 - 11am to 2pm
Thursday October 24 - 11pm to 2am
Sunday October 27 - 10am to 1pm
TIME WARNER CABLE DEPORTES
Wednesday October 23 - 6pm to 9pm
Wednesday October 23 - 9.30pm to 12.30am
Thursday October 24 - 9am to 12pm
Sunday October 27 - 3pm to 6pm
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