Andreas Weimann's popularity among Villa fans continues to surge with replica shirts bearing the striker's name dominating sales.
Weimann was announced as Villa's new No.10 yesterday when the squad numbers for the 2013-14 were revealed.
Since the announcement, fans have been quick to snap up their customised player replica shirts - with 'Weimann 10' making up a staggering 95% of sales.
This includes shirt transactions in person at Villa stores, as well as purchasers from as far away as Australia and the Far East through our new online store.
"There has been a tremendous response from the fans since the squad numbers for the new season were announced," said head of merchandising John Greenfield.
"We've had orders come in from all over the world for customised replica shirts.
"The fans have really taken to Andreas since he broke into the first team.
"He is an academy graduate who gives everything on the field and these figures highlight his growing popularity."
Following the official squad number announcement yesterday, fans were able to customise their shirts via the new Kit Builder app on the online store.
The first three orders to come in were Tonev 24 [home shirt], Okore 5 [away shirt] and Weimann 10 [home shirt].
Snap up your Weimann 10 replica shirt now.