Paul Lambert says he's eager to build a top team that the fans can identify with.
Lambert sees this engaging and enterprising ethos most vividly at Borussia Dortmund, the club he won the Champions League with as a player.
Dortmund were in decline before Jurgen Klopp took over, with the new boss inspiring the team to show renewed charisma and passion.
One of the ways this was achieved was with a young and vibrant roster as fans delighted in the football played at the Westfalenstadion.
Lambert is eager to head in this direction and - despite the turbulent term so far - he thinks the supporters are appreciating his ambitious approach.
Interestingly when Lambert did his coaching badges in Germany, Klopp - who he says is a good guy deserving of success - was on the same course.
He said: "The policy started basically when we had young lads at Colchester. Then we went to Norwich and started to do it there.
"We got young ones to give it a go and the crowd bought into it quickly.
"The difference with that was that Norwich were in League One. Here it is the Barclays Premier League, the best division. That is tough to do at certain times.
"But with this approach you start to build things, you keep the lads together and they grow together.
"The crowd have been fantastic with it. It's like the Dortmund crowd at the minute. You give it everything you have got and they will respond that way.
"At Dortmund the lads have come through the youth setup. The crowd have identified that. They are right behind it. That's what you try to do here.
"The crowd have identified with the team they have got - a special team, a young team. The crowd are pivotal.
"If you can get the crowd that way and keep them on your side, then that certainly helps you.
"If you can get people to identify the club with the players then hopefully that will carry you.
"The fans have bought into it. The fans have been brilliant here. They have been excellent even though we have taken some beatings. I think a lot of people could have turned away.
"But the crowd have been fantastic, they have stayed with us.
"It's a club with history and tradition. They have won big things here. Any team that has won a European Cup, there's always pressure there. But the crowd have been absolutely fabulous.
"They get behind us. The away fans go in their thousands to watch you. You can sense it.
"It's about getting the fans to identify with the young players. Man Utd did it. Look at them.
"You have to get people who can relate to it. If you can keep the crowd and players together, I don't think you can go too far wrong.
"I have never doubted the strategy. Never. Because I know they give me absolutely everything in their bodies.
"Even the other night at Old Trafford, they kept going to the death, they never capitulated, which was great."
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