Villa supporters will get the opportunity to sample the new Fosters Radler beer ahead of Saturday's clash against Fulham.
Heineken UK, the club's official beer and cider supplier, are conducting a pre-match sampling event in the Holte Suite from 1pm up until kick-off.
Fosters Radler is a new bottled drink cut with natural lemon juice at 2% ABV.
Across Europe, Radler style beers have a price parity with mainstream premium strength brands.
Supporters attending the game will have the opportunity to try it out in the build-up to kick-off.