Brad Guzan is surging up the popularity stakes in Villa Stores.
Shopping chiefs have revealed that Guzan was the No.1 seller at Villa Park and New Street over the weekend of the QPR game.
But interestingly, his name and number wasn't being printed on goalkeeping tops but outfield home and away shirts instead.
The surge for Guzan coincided with a mammoth weekend for the merchandising department.
Staff worked from 9am-7pm on Saturday - one hour after normal working hours - to cater for the demand for both claret and blue and lime green shirts, in men, women and kid sizes.
There was a staggering 3,500 sales on Saturday, which delighted merchandising head John Greenfield.
Just to put it in perspective, the incredible numbers were on a par with the kit launch weekend, when the shirts went on sale for the first time.
Shirts are currently available at £10 as part of a terrific ticket/top offer.
Basically, if you purchase a ticket for any home game between now and the end of the season, you are given a voucher to purchase a shirt in store for just a tenner*.
Greenfield said: "I have been delighted with the popularity of the shirts, both home and away this season.
"They have been really appreciated by our fans and selling very well - but the special offer has really cranked up the interest.
"All tops have been flying out of stores - home, away, men, ladies, kids in small, medium, large, extra large. You name it, we've sold it.
"Guzan has been a big seller too. He was selling brilliantly before kick-off. Perhaps our fans are mind readers?
"Because he had a fantastic game a few hours later.
"The interesting thing is that we've been selling Guzan on outfield shirts. That's very unusual here in the store.
"In the past, if we've sold Given, Sorensen, Schmeichel or Friedel, they've been on standard goalkeeping shirts.
"So this was a new one for me. I think it just goes to show his popularity and how well he has done for us all season."
Greenfield was also keen to pay tribute to the patience of supporters on the incredibly-busy weekend.
He added: "It was manic at times but no-one lost their temper or got irritated at having to wait in a queue. I thank supporters for that.
"And, of course, I applaud them for coming out in force and supporting the club in both the store and the stadium."
*While stocks last.
Make sure you snap up tickets for Villa v Liverpool.