Villa are proud to announce that Saturday, March 16 will be 'Acorns Day'.
'Acorns Day' is a major fundraiser for the club's official charity partner, Acorns Children's Hospice, and will be held during the visit of Queen's Park Rangers to Villa Park.
Last year's 'Acorns Day', when the club dedicated the home matchday against Fulham to the charity, set its sights at raising £50,000 and exceeded this target, raising £54,000 - enough to run a hospice for seven days.
This year, as Acorns celebrates 25 years of providing care to local life-limited children and their families, the club has once again set a £50,000 goal and is urging everyone to join the family fun activities and events to help them hit the target.
Villa chief executive, Paul Faulkner, said:"This is a perfect opportunity to celebrate our partnership with Acorns and to support this wonderful charity during its 25th anniversary year.
"I know it gives the players a real lift whenever they visit one of the Acorns hospices and our players, management, staff and fans have grown incredibly close to Acorns over the years.
"This is a relationship that really matters to the club and it matters for all of the right reasons.
"Last year was a real success and we hope that the fundraising activities around Acorns Day and our game with QPR will again make a big difference to Acorns by providing the support they so urgently need."
David Strudley, chief executive at Acorns, said:"We are looking forward to Acorns Day. It costs £7,500 a day to run each of our three children's hospices, and we rely on voluntary support such as this, and donations for the majority of our funding.There are lots of ways for supporters to help our children and families."
The day before the match, Friday March 15, a 'Foster's Funny Comedy' event will be staged at the Holte Suite at Villa Park, with all profits raised being donated to Acorns, courtesy of the club's official beer and cider supplier Heineken UK.
Activities on Acorns Day will include the chance to win a FIAT 500 courtesy of Guests FIAT in Wolverhampton.
Fans will pay £2 per attempt and will need to correctly select six digits to open a safe and win the car, subject to the terms and conditions of the competition.
There is also a chance to win a family trip to the Legoland Windsor resort, courtesy of FIAT, Villa's official vehicle supplier.
In the run up to the match, weekly eBay auctions, which will start on February 24, will give fans the chance to bid on five mascot places, as well as a media experience at the QPR match and zorbing for two.
Meanwhile club staff will be fundraising, with cake sales, sports challenges, and donations.
Supporters can get involved with JustTextGiving at half-time and anyone who cannot make the match can still join in by texting AVFC12 £3 to 70070.
The associate match sponsor for this fixture, Beaver Metals, has donated items to auction and will also make a donation for every goal scored during the game.
To find out more about Acorns Day, see www.acorns.org.uk/acornsday.