Christian Benteke fever has hit the Villa Store - with new "Unbelievable Bentekkers'* t-shirts on sale from Friday.
*Designed and produced with kind permission of www.tekkers.co.uk
Benteke has become a cult hero in claret and blue with his powerful forward play attracting a plethora of admiration.
His appearance in the Villa Store attracted close-on 500 fans as they flocked to get the big man's signature on a wide array of merchandise.
Store supremo John Greenfield was thrilled to see Benteke's appearance at Villa Park, after revealing requests to meet Benteke at one of the famous in-store meet-and-greets had reached fever-pitch.
He said supporters had also jammed store hotlines asking for Benteke-related merchandise products.
Greenfield, a firm believer that the consumer is always right, moved quickly to ensure their requests were met...and quickly!
You can snap up "Unbelievable Bentekkers' t-shirts - designed and produced with kind permission of www.tekkers.co.uk - featuring the picture of his Reading goal celebration, priced at £10, from Friday.
It will be available in all sizes.
Greenfield said there are now more items in the pipeline too - further t-shirts, baseball caps, mugs and even a potential bobble-head.
He said: "Christian has been a breath of fresh air for the club and fans have really taken to him.
"There was a roar when he was introduced the other night for the signing session. He's a real cult hero.
"Supporters have been snapping up 'Benteke 20' tops regularly.
"I have personally had many, many requests from fans asking for Benteke merchandise and we've received a host of calls about it too.
"I am always one for listening to the fans and, for that reason, we immediately set about getting a t-shirt available in time for the festive period. Thankfully we succeeded!
"But it should be the first of many. There will be other merchandise produced and we'll let you know when they become available."
Pop into the Villa Store at either Villa Village or New Street from Friday to snap up your Benteke t-shirt.
There's also a mammoth 25% sale available on all items this festive period.