You won't find better derby day value than the Villa News & Record - and the latest issue is a winner in more ways than one.
Apart from being packed with claret-and-blue flavoured features and photos, the programme for the game against Albion includes a giant pull-out poster of Villa's 2012-13 squad.
It's a perfect souvenir for young Villa fans to pull out and stick on their bedroom walls.
And that's not all.
Our Kidzone section includes a quiz and fact file on Charles N'Zogbia, plus a centrefold photo of the French midfielder.
Then there's an in-depth exclusive interview with the Australian midfielder Brett Holman, who has really made an impact since his arrival from Dutch club AZ Alkmaar this summer.
Holman talks about his work ethic, his attitude towards scoring goals - and why he didn't even hear the announcement that he had been voted man-of-the-match in our last home match against Swansea City.
Cover star Christian Benteke has also made a big impact, and we reveal why our new striker's debut day winner against the Swans gave him membership to an elite club.
We also have Ron Vlaar's first captain's column, plus regular contributions by manager Paul Lambert and straight-speaking Stan Collymore, while our celebration of the Premier League's 20th anniversary looks back to the 1994-95 campaign.
Premier Memories is just part of our new-look Villa Vault section, which provides a fascinating trip down Memory Lane.
At £3, the Villa News & Record is great Villa and an essential part of your match day experience.
And for even better value, why not pick up one of our programme bags?
These include the current Albion issue plus three programmes from home games against the Baggies over the past three decades - all for just a fiver.
You can also pick up back issues from the Everton and Tranmere games, while copies of the book Aston Villa's Premier League Perfect 10 will be on sale at programme kiosks for just £2.
Subscribe for only £66 [UK]. For other countries, please use the contact details below.
And, as if the essential guide isn't enough, you also receive a free official beanie hat with all UK subscriptions.
For details, call 0845143 0001, click here or email firstname.lastname@example.org.