Aston Villa have been busy supporting vulnerable people and charities across the city to ensure they have food provisions during these unprecedented times.
Last Friday, following a plea on social media, nearly a thousand packed lunches intended for matchday staff at the subsequently postponed Chelsea fixture were donated to homeless charities across the city.
Today (Friday), the club and stadium catering company Levy UK followed up on last week’s initiative by donating large amounts of fresh food to charitable food distributor FareShare.
FareShare, whose Birmingham depot is located less than a mile from Villa Park, take good quality surplus food from across the food industry and distribute it to around 160 frontline charities and community groups in the Birmingham area.
Organisations they support specifically target the most vulnerable in society, including homeless shelters, women’s refuges, community cafes, families on free school meals, the elderly and people with disabilities.
With Premier League fixtures suspended until at least April 30, much of the perishable food at the stadium would have gone to waste.
Keen to avoid this, the Aston Villa Foundation reached out to FareShare having worked together previously.
Head of Foundation Guy Rippon said: “When it became apparent that there was going to be fresh food that wasn’t going to be used, the hospitality team at the club and Levy UK were keen to ensure the food didn’t go to waste.
“We have worked with FareShare previously and they were able to very quickly mobilise and collect the food.
“And we know that it is now going to be put to good use and support other charities and community organisations across the city.”
Warehouse Manager of FareShare in Birmingham Jo McReynolds said “We are extremely grateful to Aston Villa for the donation of food at this challenging time.
“Whilst we are still receiving donations, our supply is down and we aim to support the most vulnerable in the community at a time when supermarkets are running low.
“This donation is gratefully received and will certainly help the organisations and people who really need our support.”
FareShare and Foodbanks around Birmingham need your help!
To donate to FareShare please contact 0121 328 6640.
If you have tinned food, long-life food or toiletry products, please consider donating to your local foodbank, which can be found here.