Villa Park was a sea of colour earlier this month when the club hosted its dedicated Rainbow Laces fixture against Leicester City.
In support of the LGBT+ community, a number of activities took place before and during the game to show the club’s commitment to stamping out discrimination and promoting equality.
Players took to the pitch for warm-ups in unique ‘Part of the Pride’ t-shirts, giant flags waved in front of the Holte End and the club turned all their social media icons into a special rainbow design for the occasion.
The Foundation’s involvement saw local school children from Glenmead primary educated on the Rainbow Laces campaign and its purpose before they were invited to be flagbearers at the game.
The club’s Equality and Diversity Officer,Lucy Keeling, was delighted to see the Aston Villa community give their backing to the fixture.
She said: “The success of an initiative such as Rainbow Laces depends on how many clubs, fans and players around the country engage with it.
“I’m proud to say that Aston Villa are fully invested in making the club free from discrimination of any kind, and that was on show at the Leicester game.
“The club’s ‘All In’ initiative will ensure that we continue to make Aston Villa a more inclusive place all year round.”