You don't have to do too much research to know that the Villa Park atmosphere over the last year has been among the best in the country.
Since Dean Smith has come in and we've returned to the Premier League, our home has returned to its very best on matchdays – with sell out after sell out and raucous noise levels pushing us to new heights.
It was witnessed in August as we beat Everton on a Friday night under the lights, in what proved a truly special evening.
Now, we want to recreate that every time, so have introduced some early bird offers on refreshments from now on.
Supporters who arrive and help build the atmosphere from the concourses earlier will now be able to enjoy their favourite beers, snacks and meals at a discounted price (up to 35% cheaper) in a limited window.
The offers will be available for the first 30 minutes of the concourses being open, which happens 90 minutes before kick-off.
So, on Saturday for Burnley, discounts will run from 1.30pm to 2pm.
Offers range from pints of Amstel for £3.00 (normally £4.60) and bottles of Purity Pale Ale for £3.00 (usually £4.50) to a bottle of Heineken and any pie – with any chocolate bar free – for £8.00 (normally £9.30) and any soft drink and any pie – with any chocolate bar free – for £6.00 (usually £7.30).
These offers are available across the stadium from 90 minutes before kick-off.
Please note, after the first 30 minutes of opening all normal pricing will automatically resume. There will be no way of overriding the prices at the till point, so if someone queues at 6.59pm and is served at 7.01pm, normal pricing will be applicable. Get here early to avoid disappointment!
We have introduced more card lanes where you can use contactless over the summer, in order to shorten queue times.
Cash lanes remain available (shown on map). You can also use your Villa eCash card and earn points.
Don't forget to try our new food and drink offering in selected areas around Villa Park on matchday.
We've been trialling some fresh concepts around the ground which, if successful, will be rolled out in more concourses later on in the season.
Please be prepared to show ID when buying alcohol. Please drink responsibly.