Proceeds from the next Fifty50 Lotto draw will help fund a new Aston Villa Foundation pilot project that will equip local primary school children with skills that will enhance their future career prospects in the digital age.
All tickets sold online and on matchday for the West Ham fixture on 16th September will contribute to a new project that will introduce students to science, technology, engineering and maths (STEM).
The funds will be used on providing interactive technological exercises, including software programming and robot football, to reinforce key STEM skills.
The Foundation’s Schools Manager Paul Hughes believes the project will open doors for students.
He said: “In order to enhance our education provision, we have to constantly look to the future and teach students accordingly.
“There are only a handful of football clubs in Europe running STEM projects, and Aston Villa are keen to be at the forefront of this pioneering work.
“By supporting the Fifty50 draw, fans are investing in the future of local children.”
By 2020, 80% of jobs are projected to require STEM related skills, with the football industry among the sectors that are massively reliant on workers with that skillset.
A variety of careers around Aston Villa require STEM skills, such as head groundsman, physiotherapist, web designer and match analysis.
In the wider world, career paths requiring STEM skills are increasing across sectors and the Aston Villa Foundation is looking to provide an early opportunity to children in the inner-city areas to bring the subject to life.
Fifty50 tickets for the draw are available online here or from sellers around Villa Park on matchdays.