Aston Villa were represented loud and proud at Birmingham Pride last month.
Representatives from the Aston Villa Foundation, club staff, fans and supporters group Villa & Proud took to the city’s streets to celebrate the LGBT+ community.
Led by mascot Chip, the group took part in the parade on the Saturday, singing Villa chants and interacting with the crowds who lined the route.
Lucy Keeling, who works for the Foundation, organised and oversaw the club’s involvement in Birmingham Pride, and she was delighted with how the day unfolded.
She said: “It was brilliant to see waves of claret and blue in the Pride Parade, showcasing Aston Villa’s commitment to inclusivity.
“From the outside, football grounds can appear to be intimidating places, so hopefully we’ve helped to show that anyone is welcome at Villa Park.”
For the second year running, the club’s presence at the event helped to promote the club’s ALL IN initiative, with a marquee set-up to provide people with information of the club’s inclusive activities.
ALL IN, which was launched last year, aims to ensure the football club is an inclusive institution that provides a welcoming environment to supporters, the local community, customers, employees, contacts and competitors.
If you’d like to know more about Aston Villa Foundation’s inclusive programmes and initiatives, please email: firstname.lastname@example.org.