In a new feature for the 2018/19 season, we look deeper into the details and hidden gems of each Steve Bruce press conference.
Here, we'll dissect all the important elements of his pre-match media briefings, note things you may not have seen on camera and generally add greater context after our time with the manager on Fridays.
Here's five things we learned this time around to kick-off the new term, from Bruce's first press session of the season...
1) More determined than ever
It's clear to see the manager is more motivated than ever before in his efforts to try and take the club back to the Premier League.
Just a few weeks ago, he was facing the prospect of several player sales and little chance of any signings due to off-field difficulties. But still he remained determined.
Now, he's been rewarded for that commitment, with new majority owners promising a brighter future. And in his own words, he's 'convinced' we can mount a challenge.
2) There will be incomings
Bruce confirmed that one or two deals, in addition to that of goalkeeper Andre Moreira this week, are in the pipeline – with the possibility for more towards the end of the loan window.
The boss admitted he's five or six short of where he'd ideally like to be, but is working hard to try and secure some names.
The good news, though, is that there should be some arrivals – which didn't appear likely a month ago.
3) Mind made up
Although he wouldn't reveal just yet, Bruce says he now has a good idea of the way he'll set up against Hull on Monday.
He's experimented with both personnel and formation over pre-season, but has now made his mind up for the visit to his former club in our season opener.
He said: "We've experimented on both fronts but I feel I'm pretty clear in my mind how we want to line up.
"It's been an ideal time to have a look at a couple of different things.
"Everyone will have to wait now to see what we do on Monday."
4-4-2? 3-5-2? Something else? Time will tell...
4) Only man for the job
It was his shortest answer of the press conference, but Bruce was unwavering in his response to the question over who will captain the side this season.
"Yes, it'll be James Chester," he confirmed, more assuredly than on any other topic. It needed little expanding on.
The centre-back has been reinstated as skipper after John Terry held the post for a season.
5) Frequent contact
Finally, regarding his relationship with the new majority owners, Bruce said they are in regular touch about goings on at the club.
Having met them for the first time a few weeks ago, he is now in constant dialogue about all the important matters.
He said: "My first impressions of them were very good. I've had the privilege now of working with them for a couple of weeks.
"Most of our contact is by phone now but it's constant and day-by-day."