The wait is finally over – Aston Villa's home and away kits for the 2018/19 season have been revealed!
The first products of an innovative three-party agreement between the club, leading UK fashion brand Luke 1977 and Fanatics were shown to the world on Monday morning – prompting a great response from supporters.
Now, we dig deeper into the details behind the new kits, outlining five things you may not have known about them...
1) A fashion first
The kits represent the first time a UK football club has opted to partner with a fashion brand.
Keen to give back to the supporters and reward them with a more traditional strip, as well as move away from templated designs, we found an ideal partner closer to home in Luke 1977.
And with Creative Director Luke Roper being a massive Villa fan, it didn't take long to cross the t's and dot the i's and get the deal agreed.
2) Fellow founders
One of our historic figures, William McGregor, was the catalyst for the invention of the Football League back in 1888.
And while we've noticeably paid homage to him on the back of the collar on the home and away shirts, we've also recognised our fellow founding members.
Across the sleeves and collar, you'll find 12 subtle claret stripes – one for each of Accrington, Blackburn Rovers, Bolton Wanderers, Burnley, Derby County, Everton, Notts County, Preston North End, Stoke City, West Bromwich Albion and Wolverhampton Wanderers.
3) Away demand
White shirts will be on show at a selection of away games again this term – largely thanks to you, the fans.
Back in November, our non-retailed third strip – which was never required for a Sky Bet Championship fixture – made headlines after its image made it to Twitter.
And since supporters fell in love with it so much – scrambling to find out where one could be bought – there was only one colour we were going to pick this season.
Predominantly white with claret rims around neck and sleeves, it's a real beauty.
And, much like the home jersey, it's already gone down a treat.
4) More to come
And for the avoidance of doubt this time around – we WILL be releasing a third kit this year!
It's a few more weeks down the line yet, so we'll leave you to enjoy the home and away versions for now.
But, trust us, this one will be worth the wait.
5) Attention to detail
You'll see for yourself when you get your hands on the strips from Wednesday 18th July, but we're particularly proud of the new-look crest this year.
That's not a new crest, as such.
The one we've sported for the last two seasons remains, just with much more detail in its design.
We've gone for a rubberised press, making it thicker, more stylish and cementing its place as the jewel in the crown, so to speak.
This option has allowed us to implement far greater detail around the make-up of the rampant lion, meaning one of English football's most recognisable crests has now reached new heights.
Why not take a closer look at our new kits.
Fans can place their pre-orders for the new kits now.