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Blogservations: New kit goes down a treat in Portugal

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Blogservations: New kit goes down a treat in Portugal
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The heart-rates were racing and the lungs were pumping yet again, but the Aston Villa players found a new lease of life after day four's morning session in Portugal.

That was the moment – shortly after announcement time in the UK – when they clocked sample 2018/19 home, away and goalkeeper shirts on their way out of the kit bag.

Alan Hutton, Henri Lansbury, Andre Green and Jonathan Kodjia were among the first to begin inspecting them, and they were quick to echo the highly positive sentiments of fans worldwide.

Keen on their fashion, they were eager to hear more about the innovative new partnership with Luke 1977.


U23 stars Easah Suliman and Matija Sarkic followed suit, getting their hands on the hugely popular new designs.

Release day is always a nervy one for staff behind the scenes at Villa Park. Fresh kits are something everyone has an opinion on – regardless of the connection with the club.

So to see months of hard work with regards to the design, manufacturing, marketing and launch experience of the kits receive huge praise is highly satisfying. 

There were big efforts made to capture the imagination of the fans. It's certainly delivered.

As for the players, they too are relishing pulling them on for the first time – which they'll do at Telford United and Kidderminster Harriers respectively this weekend.

Kit launch 2018 can certainly be considered a job well done.

Dan Connor
By @danconnor 10th July 2018