The new kits for 2018/19 have been revealed – and you can find out all about them right now.
We were football innovators 130 years ago when we played a key role as the Football League was founded and we’re providing an alternative experience for the official launch today.
The new kits show firm respect to those halcyon early days and you can discover all about that via our site, which brings all those exciting elements together.
These include William McGregor featuring on the back collar, a nod to the 12 founding members – as well as examples of us listening to supporter sentiment by subtly changing the colour of our claret.
As well as that, the site also includes expert analysis of the design, a full 360 view of the claret and blue home shirt and the story about us breaking down football convention by partnering with Luke 1977 and Fanatics in a three-way partnership.
This is the first and only place to see the new kits – home, away and goalkeeping.
As well as accessing our site here, you can also scan in the qr code as it appears in a variety of locations around Birmingham City Centre.