Aston Villa are making the claret and blue army the very heartbeat of our 2018/19 season ticket campaign.
Supporters are deservedly being put front and centre as we launch our passports for the coming campaign today.
You can buy your season ticket now.
Fans were invited to take part in a photoshoot at the Villa v Burton home match and you can now see how we're using the images.
Supporters are featuring prominently on all our campaign imagery - web, social, print and billboard advertising across the city.
We've got the likes of Villa View's Dan Bardell, 'Badge Man' Tony Penn and even John Deehan, our former star striker who makes no secret of his claret and blue affection.
There will also be activation on our social media channels throughout this Early Bird window, including supporter stories, Facebook Filters and the chance to win a range of top prizes every week.
Make sure you're #PartOfThePride!