Steve Bruce spoke to the media following the 3-0 defeat to Brentford.
His views in full are below.
On the performance…
I am the manager and that’s a few now where I have had to come out and apologise.
That was arguably the worst – certainly in my short tenure here.
There are some times in your career where you feel embarrassed – that ranks as one of them.
We were abject in everything we did, apart from the first 10 minutes, where we had two chances.
As soon as they scored, everything fell to bits.
That’s where we are at the moment. I will do my damnest. We must find a bit of resilience.
I can only apologise. You have to take it and respond.
Especially away from home, we must question ourselves because it has to be a mentality that we have to find and change because, too often, we are too easily beaten away from home.
On the new signings…
I am convinced they will make us better.
They have performed at very good levels.
They will be scratching their heads tonight I am sure – thinking ‘dear oh dear, what a debut that has been.’
They will be good for us though, I am convinced.
On what Scott Hogan will bring…
He’s someone I have watched for a long time.
We watched him at Rochdale and I regret I didn’t take him.
He’s got a hunger. He’s desperate to do well. He’s a goalscorer. He is a good finisher. He has a bit of pace.
He has a humbleness about him too, which I enjoy watching.
He will be a good acquisition for us. I am convinced of that.
I genuinely thought he was going to West Ham. When Premier League teams come in, it’s always going to be difficult.
When West Ham pulled out, we put our energy into seeing if we could do something.
On Jacob Bedeau and Neil Taylor…
Jacob is one for the future.
He is a young boy and will go and work in the development squad.
We are delighted to have signed him.
Neil is an experienced player who will give us competition at left-back.
On the window as a whole..
I am delighted with what we have done. Now we have to start repaying that.
We must start finding a way.
On the way forward…
We have to find a resilience that gets you a result in the Championship.
It’s never pretty but we have to find a way better than we are at the moment – and that’s my job.
We had an initial response when I first arrived and we went on a good run.
We will have to go back to the basics of what we put in place.
Where we are at the moment is pretty sorry – to see a team like that and perform the way we did.
We can go only get better because we can’t get any worse.
On whether there were any positives…
The first 10 minutes we had two really good chances.
Soon as they scored, we collapsed. That for me is unacceptable.
You put it down as one of those horror nights.
On being the manager…
I am absolutely privileged to be manager of this club of ours.
We are having a tough time and it won’t be a case of waving a magic wand.
We have to build and be strong at times like this.
We have made huge changes in this window because I think we needed it.
We now have to find a way of coping with this division.