Owner Dr Tony Xia, CEO Keith Wyness and manager Roberto Di Matteo are in China to officially announce the Recon Group's acquisition of Aston Villa Football Club.
An event took place at Kerry Hotel in Beijing, just a few minutes’ walk from Recon head-quarters this morning to celebrate the takeover.
It was attended by over 140 journalists and the nation's interest in Aston Villa soon became apparent - the event has made national news in China.
The ceremony opened with Dr Tony Xia kicking a ball into a goal on a stage shaped as a small football pitch.
Wyness spoke while Dr Xia and Di Matteo also addressed the guests.