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Under Armour partnership announced ahead of 2016/17 kit unveil

Little and Taylor the star guests at kit unveil Fight like Lions: Our 2016/17 kits revealed
Under Armour partnership announced ahead of 2016/17 kit unveil
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Aston Villa Football Club is delighted to announce a partnership with leading sports brand Under Armour.

It will begin with this season’s ‘Fight like Lions’ campaign which sees us team up with global innovators Under Armour until 2021.

The five year deal will see our new home, away and goalkeeping kits, plus training wear, for the 2016/17 season unveiled at 12noon. 

The kit will be worn over the pre-season period and for the first time competitively in the opening Sky Bet Championship fixture against Sheffield Wednesday on Sunday, August 7.

The strips will include a new crest, alongside a back neck label that showcases our core values – Pride, Passion, Purpose – as we look for an instant return to the Premier League. 

Keith Wyness, Aston Villa Chief Executive, said: “We are delighted to have signed a long term deal with such an innovative brand as Under Armour. 

“As a Club, we share similar ambitions as Under Armour and will, therefore, be able to pull together to get us back to the top tier of English football, where we belong.” 

Peter Murray, Vice President Global Sports Marketing at Under Armour, added: “We are proud to partner with such a prestigious Club as Aston Villa and our new partnership marks the start of an illustrious five years for us both.

“As we collectively strive towards future success for Aston Villa, we’re arming the Club to truly ‘Fight Like Lions’ and get it back to where it belongs - the Premier League.”

As part of our partnership with Under Armour, our 2016/17 home, away and goalkeeping kit - alongside a training range - will be available to purchase from today at our shops at Villa Park and New Street as well as the ONLINE STORE.

Our kit will also be available to purchase from Under Armour’s OFFICIAL WEBSITE and selected retailers from Wednesday July 6.

AVFC Official
By @AVFCOfficial 1st July 2016