Aston Villa are pleased to announce our record new partnership with Macron, Italy's premier technical sportswear label and our official kit manufacturer for the start of the 2012-13 season.
Combining qualities and skills associated internationally with Italian sartorial elegance, Macron has established a strong international profile and a proven commitment to the technical excellence of its product and service since its launch in 1971.
Reliability and determination - core values of Macron - are integral to its success in the conception, design, prototyping and distribution of technical apparel for sports teams from North America to the Middle East, Champions League clubs and national associations.
Aston Villa will be Macron's flagship club in the Premier League.
In addition to Macron supplying the club with official match kit and training apparel for players and management staff to May 2016, Macron will offer a full range of fashion wear - featuring over 100 product lines - including home and away replica kits (also providing a choice of two goalkeeper kits), training and travel apparel, exciting accessories and extensive labels for females, children and infants.
In creating the new kit, the club have worked closely with Macron whose focussed development in design and materials is evident in its partnerships with clubs from La Liga, Serie A, Holland's Eredivisie and Portugal's Liga Sagres.
The new home kit will be launched in mid-June at Villa Park and will go on sale immediately. A full range of apparel and accessories will be available from early July, distribution of which will be managed by the Club's merchandising department. The away kit will also be available in July.
Villa CEO Paul Faulkner, in announcing the new partnership, said: "We are pleased and excited to be partnering with Macron and we look forward to the launch of our new kit for the 2012-13 season and also to benefiting immensely from a close working relationship.
"Commercially, this is the best deal the club has ever secured with an official kit partner.
"Macron has established its credibility in the development of high-quality performance football apparel and the sales and distribution of licensed products and this new partnership will significantly benefit Aston Villa in the years ahead."
Macron CEO Gianluca Pavanello said: "We are both proud and delighted to announce the partnership with Aston Villa.
"Macron is a European company with a successful growth in the UK.
"We are particularly pleased to partner with Aston Villa, a club with great tradition and heritage, with which we share common values which are: a passion for sport, commitment and, most importantly, a focus on product quality.
"We look forward to this alliance and we are sure it will bring great success to what is already an historic club."