Kids in Birmingham are learning more about food and how to lead a healthier lifestyle, thanks to Villa Vitality.
The scheme is run by the club in partnership with the Heart of Birmingham Teaching Primary Care Trust.
The programme, which has run since November 2005, aims to encourage young people (school years six and seven) to get involved with sport and to appreciate the importance of eating healthily.
The pupils learn about food and drink, record a radio programme as well as taking part in football challenges in the Indoor Academy. Head of Community Duncan Riddle said: "It's a very important programme because it teaches kids about healthy eating and sport. "They learn important lessons for a healthier life in the future."
Premier League 4 Sport
Children in Birmingham are being offered the opportunity to participate in more sporting activities, thanks to Aston Villa.
Villa are founder members of the Premier League 4Sport initiative, which started up in September 2009.
The innovative project is looking to encourage more kids in the area to take part in a wide range of sports, including volleyball, judo, badminton and table-tennis.
The exciting sporting sessions take place at four schools – Bishop Challoner in King’s Heath, Wilson Stuart in Erdington, King Edward’s in Aston and Hamstead Hall in Handsworth.
The scheme is being delivered in partnership with the Barclays Premier League, Sport England and the Youth Sport Trust.
Premier League 4Sport is looking to improve the way children are supported as they move from a school environment to community club sport.
Its key aim is to offer young people the opportunity to play higher quality sport more often.
Duncan Riddle, Villa’s head of community, said: “We are delighted to support this worthwhile initiative.
“It’s fantastic that children are getting the chance to play more sport, which helps develop relationships and has obvious health benefits.
“The long-term aim is to be able to form more clubs specific for the sports taking place - volleyball, judo, badminton and table-tennis.
“It is also hoped the powerful brand of Aston Villa will help to attract more children into the wonderful world of sport.”
Aston Villa CIC
Aston Villa is the first Premiership football club to set up a Community Interest Company (CIC).
The CIC programme is a government backed initiative, designed to provide new and exciting educational and training opportunities.
These are available at Villa Park for young people in the community and also for students in primary education through to further education level.
With a state-of-the-art IT centre and radio studios, the club's Villan Radio provides media and education courses for visiting students.
The courses themselves fall into line with the CIC strategy formulated by a new board of trustees, who themselves have been selected from a wide range of backgrounds, to represent the best interests of the CIC's work.