Villa announce away match initiatives for 2014-15 campaign
As part of the Barclays Premier League initiative, there will also be free away coach travel for midweek games.
Five free coaches will take fans to our most long-distance fixtures, including those challenging midweek trips.
The five away games to be covered by free coach travel will be: Crystal Palace (December 2); Hull City (February 10); Newcastle (February 28); Sunderland (March 14); Southampton (May 16).
The Club will also be offering reciprocal pricing agreements with other Premier League clubs, including our home game against Hull City on August 31 as well as our midweek evening kick-off at the KC Stadium on February 10.
The reciprocal agreement means ticket prices of £25 for adults and £10 for juniors for these games.
The Club will actively engage with other clubs throughout the season in an effort to secure further reciprocal away pricing agreements and details will be announced in advance of such games.
Further to this, existing away scheme fans will again be rewarded, with each member receiving £15 Villa Cash for their away support of the team, which is money that fans will be able to spend on home tickets, merchandise and events.
For Lions Clubs, there will be a separate incentive, with those who take one coach to each of the five away games identified above to receive a total subsidy of £500.
"In recognising that some fixtures are more difficult than others for our supporters to attend, we're delighted to announce these details," said Nicola Keye, Villa's head of consumer sales.
"We're particularly pleased to have reached out to Hull City and to have agreed a reciprocal agreement, which we hope to do with other clubs.
"We understand that midweek travel is especially difficult for supporters and this initiative will help to make those trips a more enjoyable experience which our fans can all look forward to."