Chief executive Paul Faulkner hits the heights for charity
The Villa chief executive abseiled down the Holte End, having made the pledge following the diagnosis of his son, William, with cystic fibrosis, a life-limiting condition which affects the lungs and intestines.
Some 10,000 people in the UK are afflicted by the condition, along with tens of thousands more worldwide, and many Villa fans donated to the fundraising effort with more than 100 enthusiasts of all persuasions signing up to join Paul in the 100ft abseil.
For anyone who wishes to support Paul's fundraising effort, please visit http://uk.virginmoneygiving.com/PaulFaulkner.
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