Villa launch first official Chinese language website
Villa have launched their first ever official Chinese language website.
The launch is designed to further increase the club's engagement with Far East fans and reach millions of passionate football supporters.
WeChat is a text and voice message communication service, developed by media giant Tencent in China - boasting over 600 million users worldwide. It is very similar to WhatsApp, in that you can communicate with each other rapidly via text or voice message and share pictures, video and location.
Sina Weibo is the Chinese equivalent of Twitter and sees content shared, including news stories, pictures, promotions, video footage with subtitles and competitions.
YouKu is the second biggest video sharing website in the world behind YouTube.
Villa have also joined the likes of Barcelona, Real Madrid, Juventus and Man Utd in having exclusive video content appear on multiple media platforms in Asia. Chinese New Year messages are usually only published on club channels - but this year, our video content has gone global, with big companies like Now TV, Sohu Sports, GDTV and Sina Sports using our internally-produced material.
Our new official website is run by our Chinese team, headed up by social media executive Rongtian He.
The content includes player interviews, match previews, club news and interesting Q&As.
Russell Jones, Villa's Head of Marketing and Communications, said: "We already have a passionate fan base in China which is growing at a fantastic rate and we believe this new website will help enhance the relationship between the club and our fans in the Far East.
"We are proud to deliver engaging and vibrant content.
"The popularity of English football in the Far East continues to grow.
"We expect to see explosive growth over the coming 10 years.
"We feel we have chosen the perfect time to increase our engagement in the market."
Check out our new official website.