Villa in the Community: Club making a difference in Kericho
One of Kenya's most impoverished towns will soon be home to a brand-new football pitch thanks to Villa in the Community.
The club, through funding from the Premier League, are helping to build a new pitch as part of a community sports facility in Kericho Town.
Kericho houses some of Kenya's poorest slums and its young people are vulnerable because of poverty and lack of employment.
It is hoped that the community sports facility will offer encouragement to youngsters to take up more positive activities, rather than those that lead to anti-social behaviour.
Once the project is completed, Villa are hoping to introduce their Premier Skills coaching programme as well as a Premier League Kicks-inspired scheme to the facility.
In addition, the community sports facility will house an early child development centre, a place for vocational training of women and coach training facilities.
These initiatives are set to bring a further boost to employment in the town.
Head of Villa in the Community Ravinder Masih, who was able to see the project taking shape during a recent visit to Kericho Town, said: "Creating a facility like this will have such a positive long-lasting impact on this community.
"Through Kicks-style programmes and employment opportunities the potential to change the outcomes in people's lives is huge."
The opportunity for Villa to make a difference in Kericho came through a mutual connection with Birmingham's Nishkam Centre, which has a base in the Kenyan town.
Nishkam have been working in partnership with charity Living with Hope to assist young people suffering from HIV/AIDS and provide support and care for orphaned, vulnerable and underprivileged children.