Villa launch new official Chinese social media channels
It means our fans in China can now look forward to greater engagement with the club through the two new channels.
There will be plenty of Chinese language content from our digital media team including news, updates, promotions and player videos.
Sina Weibo is a popular Chinese micro-blogging website with an estimated 500 million users.
YouKu is the second biggest video sharing website in the world behind YouTube.
Russell Jones, Aston Villa's Head of Marketing, said: "We are delighted to have launched official Aston Villa Sina Weibo and YouKu channels.
"The launch of these platforms alongside other initiatives, will help us expand our fan base in Asia and at the same time provide content in Chinese language for existing fans.
"We will be posting lots of exclusive content, including daily news, real-time scores, player videos and pictures and VIP promotions."
Aston Villa's Social Media Executive Rongtian He said: "We are happy to be the seventh Premier League club to launch an official Sina Weibo account and the fourth to land on the YouKu platform.
"Aston Villa has always recognised the importance of Far East market. It is a good opportunity for Villa improve its brand values in Asia."
Official Aston Villa Sina Weibo channel - http://e.weibo.com/AVFCOfficial
Official Aston Villa YouKu channel - http://i.youku.com/AVFCOfficial