Villa announce new partnership with BetVictor
The Club will continue to work with Official Main Club Sponsor Dafabet in Asian betting markets while working with BetVictor in Europe.
BetVictor was established in 1946 and now has over half a million customers in 160 different countries. Chairman Victor Chandler was quick to recognise the potential of international markets and his guidance of the thriving company has led to his status as "arguably the most famous bookmaker in the world" according to the Racing Post. BetVictor has a reputation for pioneering work in the gaming industry with a desire and willingness to meet and satisfy the changing needs and expectations of its expanding customer base.
Aston Villa Chief Executive Paul Faulkner said: "We are delighted to announce BetVictor as our Official European Betting Partner, and to welcome them to our growing number of Official Partners. BetVictor has an excellent reputation and has enjoyed a successful association with football for several years, and we look forward to an exciting and productive partnership with them."
BetVictor Marketing Director Karl Riley added: "We are delighted to be teaming up with Aston Villa as their Official European Betting Partner. BetVictor has a football product that is comparable with the very best in our industry and we were looking to team up with a partner that would help us promote this product to an ideal audience. Aston Villa fits the bill perfectly. Being well-established in the Premier League with a great fan base, a rich heritage and a desire to keep improving, I am sure this will be a partnership that will flourish and grow over the coming season."
In addition, Betbright has become the Club's Official In-Stadium Betting Provider. Betbright have collaborated with BD Stadia to provide a first class match day betting operation throughout the stadium through the 2014-15 season.