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Villa strike deal with Eurosport Asia for international TV show
Block TV show to be seen in Asia.
10th Jul 2013
Villa strike deal with Eurosport Asia for international TV show


Brown

Villa are delighted to announce a new two-year deal with Eurosport Asia Pacific for the club's international television programme.

The contract covers the 2013-14 and 2014-15 seasons.

The international television programme - known as the "block" - is a weekly three-hour television programme, focusing on all of our Barclays Premier League matches.

We create a 40-minute match preview at the start of each programme, containing news, interviews and exclusive features from behind-the-scenes at Villa Park and Bodymoor Heath.

Then the game is shown in full, followed by all of the post-match reaction.

The programme ends with a dip into the Villa Vault as we show highlights of a classic game.

We have been producing the programme since 2007 and, since then, it has been shown on various television channels in millions of homes worldwide including continents such as Africa and North America.

We produce every element of the programme entirely in-house at Villa Park and, as such, we are one of the first top-flight clubs to do so.

As part of the new deal, Eurosport Asia Pacific will be providing comprehensive coverage of the Villa "block" programme on a weekly basis.

This will comprise a first broadcast the day after the game on primetime television in Asia and then several repeats throughout the week to ensure the maximum exposure of Villa in Asia and the Pacific region.

Eurosport Asia is currently available across 17 territories including Australia, Hong Kong, Singapore, Thailand, Vietnam, Malaysia, Indonesia, South Korea, Taiwan and Philippines.

Frederic Sanz, Head of Acquisitions, Eurosport Asia Pacific, said: "We are pleased to be working with such a historic club. It is our aim to build on the fan base in Asia and we wish the club all the best of luck for the coming season."

Russell Jones, Head of Marketing and Communications at Villa, added: "We are delighted to be working with Eurosport Asia Pacific.

"As well as being a commercially good deal for the club, this relationship will allow us to reach additional homes across Asia Pacific."

Subscribe to our online television channel AVTV.

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